Why sustainable fashion on the red carpet should be the norm
Awards season is in full swing – and it seems that sustainability is currently taking over the red carpet. Jennifer Aniston revealed herself as a champion of vintage fashion in a Dior SS99 white satin dress at the SAGs this month; while Maggie Rogers proved her eco-credentials at the Grammys, in a pre-fall 2014 Chanel dress, complete with matching reusable water bottle. (Rogers is known for choosing hydration over handbags, she also carried a rhinestone Collina Strada bottle at the 2019 Billboard Women in Music event.)
Now, BAFTA has given all guests attending the awards a sustainable fashion guide, created by the London College of Fashion, as part of its wider sustainability efforts – which include making the ceremony carbon neutral.
“Sustainability is very important to BAFTA, and we’re doing more than ever before,” the academy stated. “Where sustainable choices are unable to be made, BAFTA is offsetting, as well as giving guests the tools to offset their own travel and make sustainable fashion choices.”
There remains the question of whether major awards ceremonies can ever be truly sustainable, given the scale and level of travel involved. But opting for sustainable fashion on the red carpet is a no-brainer, particularly given the number of custom, one-off looks that are currently produced purely for awards season. With millions around the world tuning in to watch the events unfold, celebrities have a platform to influence others to make more eco-friendly choices.
It’s something that Livia Firth, founder of sustainability consultancy Eco-Age, realised a decade ago when she launched the Green Carpet Challenge. “We have proven beyond doubt that not only is [sustainable dressing on the red carpet] easy, but it’s also incredibly empowering to wear a story – and not only a brand,” she tells Vogue. “Now that we know it’s easy, why wouldn’t you do it?”