Packaging was conceived simply as a carrier of products and has been passive over many years. Now, packaging can be the newest media front. Coupled with artificial intelligence and a smartphone, today packaging can create infinite and immersive experiences. An image, or a code, outside or inside the pack can trigger almost anything, from engaging customers through gamification to actually using it to create direct reward or loyalty programs.

2. Segments Of One With AI.

One size fits all is stone-age marketing. Today, with AI and analytics at the centre, each consumer is a segment in itself. Thus retail marketers can create hyper customised loyalty programs, promotions or curated store views basis view history and past purchases.

3. With Augmented Reality, Touch Goes Out Of The Window.

Consumers are caught between safety and the old habit of picking up products to check nutrition facts or expiry dates. Augmented reality allows shoppers to simply open their cameras, point them at the product and get all the relevant information and content they seek on their phones.

Read more…