Online grocery shopping is clicking with consumers amid pandemic
It’s no longer clothes or books or makeup items that people want to buy online. Even when it comes to buying the everyday groceries, peoples are increasingly turning online, amid the pandemic. A recent study indicates that online grocery shopping is likely to grow more than two-fold as more shoppers are now ordering items online.
Multiple studies show that online grocery shopping has surged in the last few months. While studies indicate a 76% growth in online grocery market as compared to last year, another study by LocalCircles found that 80% people ordered grocery online for convenience and not price. Due to the pandemic and lockdown, while sales on online grocery sites such as Grofers and BigBasket increased, aggregators like Zomato, Swiggy, and JioMart also started delivering groceries.
Amazon and Flipkart have also seen an increase in grocery orders. As reported in Economic Times, BigBasket says that since March, its new customer acquisition grew three-fold in terms of orders, compared to pre-COVID, while retention of new customer cohorts has increased by 60%.