Myntra announces collaboration with Max Fashion
Ahead of the ‘Big Fashion Festival’ that is scheduled to be held from October 16-22, 2020, Myntra has collaborated with Max Fashion, a leading fashion retailer in India known for its cutting-edge fashion from around the globe. The partnership will see over 15,000 of the latest styles and designs from Max Fashion’s collection onto the Myntra platform.
The selection of styles will grow through the festive season reaching 20000 styles, giving customers one of the widest choices, including in the ethnic wear category. Myntra will also be offering a curated array of products bundled as ‘packs’ at value for customers who want to style their looks from across categories. The bundle ‘packs’ are a part of the ‘Max Your Look’ proposition that empowers fashion conscious customers to curate their complete look under 999 rupees. Myntra aims at targeting the sweet spot for value-conscious customers across tier 1/2/3 cities to strengthen its position as the leading fashion destination, according to a press release by Myntra.
Max will offer an even greater variety of choices for shoppers on Myntra looking for trendy yet affordable ‘everyday fashion’ across all age groups and categories, from apparel to footwear and accessories, ahead of the festive season. In addition to Myntra’s strong ethnic line-up, this launch will also have a wide range of exclusive collections across women, men and kids wear. Some of the styles include Romantic Retro (Retro-inspired style statement) in women’s western wear, Neo Sports in athleisure, Binge on Prints, Casual Brights, Cool Checks, Graphic Mania in menswear and Floral Fantasy, Candyland Pastels, Print Play and All Things Blue in kidswear.