Meet the award-winning fashion designer who is a favourite of Priyanka Chopra
Nivedita Saboo is living her childhood dream every day as she works on designing various outfits, some of which are worn by celebs like Kareena Kapoor and Priyanka Chopra. The fashion designer and entrepreneur believes her path was guided by passion, diligence and hard work. Her story is one every fashion enthusiast dreams of.
Graduating from National Institute of Fashion Technology, (NIFT) Delhi at the age of 19, she was offered the position of head designer at Arvind Brands. After two years of work where she learnt many aspects of fashion including technology in garment manufacturing, she returned to Pune in 2001 to start her own fashion label.
From a humble beginning with one sewing machine and a tailor, her label Nivedita Saboo Couture is now being worn by celebrities like Kareena Kapoor Khan, Priyanka Chopra, Karisma Kapoor, Jacqueline Fernandez, Rajkumar Rao, Ayushmann Khurrana, Lisa Hayden, Raveena Tandon, and Neha Dhupia, among others.
Having built a factory in 2005, employing traditional crafts and textile artisans, Nivedita now has stores in Pune and Mumbai. Last year, the designer received the prestigious National Award and Bharat Gaurav for excellence in the field of fashion.