Indian coffee loses market share in Europe
Indian coffee exporters may have lost their market share in Europe to Brazil, which has been able to push more quantities taking advantage of a larger crop and lower prices in the last few months.
India is the second top seller of coffee in Italy after Brazil. Germany, Belgium, Russia are also big buyers of Indian coffee. “But while liquidity problems and higher prices forced Indian exporters to go slow on shipments, Brazil has been continuing its exports since the Covid pandemic started. Devaluation of Brazilian currency also helped the exporters,’’ said Ramesh Rajah, president of Indian Coffee Exporters Association.
The harvest season in Brazil, the largest coffee producer, is currently on and the production is expected to be on the higher side. “With Covid problems in Europe, the buyers were looking for lower prices and Indian exporters, especially those in the small and medium category, were unable to meet their demand,’’ Rajah said.
Unlike in the previous years, there was no shortage of coffee beans for export. While the production of arabica variety was not up to expectations, availability of robusta beans, which account for the major share of Indian coffee crop, was good