How Digital Transformation is Fundamentally Changing the Fashion Industry
Many fashion companies have already invested in a form of digitization by deploying PLM solutions, but these are no longer sufficient to deliver what is required today. Progressive companies are now realizing that they must fundamentally change the way they have previously operated. Here, in the form of an internal Q&A, DeSL has provided their answers to some burning questions on the topic, to better understand their approach to digital transformation. Colin Marks, Pam Peale & Leo Silence share their thoughts.
Q. Initially, we must establish what digital transformation is in the Fashion Industry?
Firstly, we need to clearly differentiate between ‘digitization’ and ‘digitalization’. Digitization is simply changing an analogue piece of information into digital data. A perfect example of this is a PDF tech pack. A PDF tech pack is, in reality, a static representation of product data at a specific point in time. It is very difficult to use the data contained in a PDF and is normally just used to be an easy way to print at a vendor location. Digitalization, however, means something completely different. Digital transformation means using digital technology in order to change the way a company operates, to drive growth and efficiency in new or existing markets and add more value to customers. In order to deploy this new paradigm, key pieces of data such as tech packs must be transformed into useful data, which can easily be used in a variety of different ways such as integration with vendor systems or manufacturing equipment.