Fat tax — What you didn’t know clothing brands are charging you for
After being called out by fashion watchdog Diet Sabya, brands like Gauri and Nainika and Fuel are now owning up to the practice of discriminatory pricing.
If you happen to be a fat woman in India, the instruction manual on how to look amazing ‘despite’ being overweight is pretty long. From ‘drink lemon water’ to ‘just join the gym’, ‘wear black’ to ‘don’t wear xyz cuts or colours ’, everyone has got something to say — be it your relatives or clothing brands.
And no one is spared, not even celebrities.
But another, more invisible, way in which plus-size people are shamed by clothing companies is through a ‘fat tax’. Even though clothing brands may be getting plus-size models and spreading body positivity, they are charging you way more for it. Yes, it’s an actual thing and it was recently called out by the Instagram handle and ‘fashion watchdog’, Diet Sabya.
What is fat tax?
If you Google ‘fat tax’, the first few results you’ll get will probably be about how an extra tax is levied on junk food that is harmful to your body and can cause obesity.
But that’s not the kind of taxation I am talking about here.