Fashion designers reveal what they are upto during the lockdown
With each passing day and yet another extension of the lockdown, one wonders how some of best creative minds in the fashion industry are dealing with ongoing situation.
The business of fashion entails everything from ideation, procurement, production, along with sales and distribution. With a grim global outlook, it is important to be resilient and productive, so that when we look back, most of us can feel we spent our days fruitfully.
Here is what some of the leading designers had to say at the recently held FDCI webinar.
“Initially I was taken aback when the lockdown was announced. Everybody has gone through their times of feeling bored, thinking where and what we’re heading towards, thinking about the losses, the stress that comes along because you want to support your team but cant help as the stores are shut. There are salaries and rents to be paid, it is a huge loss to the business. But given the current situation it is a lot of quality time with family. I think I have adapted well to the situation”, states Bollywood’s most-loved couturier Manish Malhotra.
Adding, “I have concentrated on working on my weight loss, which is something I have been wanting to do for the past three years. And also a lot of introspection… 30 years of working in the movies, 15 years of label, non-stop work non-stop travel. I have been thinking of what things I am yet to, or want to, or must done now.”