Vice President M Venkaiah Naidu launched Elyments app on Sunday, a new social media platform under Aatmanirbhar Bharat campaign. The new Made in India app is available for download worldwide both on iOS and Android platforms amidst growing anti-China sentiment after the ban on 59 Chinese apps.

The homegrown app has been made keeping in mind Indian audiences as it is available in eight different regional languages. The app is free for download and lets the users make audio and video calls including conference calls. A unique feature is that you can give commands in regional languages as well.

Emphasis on privacy
One of the main selling points of the app is privacy. Data security has been an issue with various foreign and local apps but Elyments’ creators claim that their data will not be shared with third party without the user’s consent.

App’s features
Created by Sumeru Software Solutions, Elyments has basic features of popular social networking apps such as feeds, the discover option where you can follow celebrities, athletes, politicians, etc. The notifications bar has been replaced by Alerts which lets you track friend requests and activities such as likes, comments on your posts. You can also use filters while clicking photos, another common feature in various apps like Snapchat, Instagram, etc.

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