Consumer goods companies in India take on Amazon and Flipkart
Tata and ITC launch e-commerce platforms despite challenges ahead
India’s e-commerce landscape is fast-changing as the COVID-19 pandemic drives consumers online, with Tata Group the latest to launch its digital platform, Tata CLiQ.
These companies are hoping to challenge Amazon.com and Walmart-owned Flipkart, leading e-commerce platforms in India, for a share of the market which is expected to reach $100 billion in sales by 2024. Both Amazon and Flipkart dominate the market with a wide range of products and nationwide delivery infrastructure.
But if any company can pose a threat to the two market giants, one contender will be Tata. All Tata products, including refrigerators from group company Voltas and the whole collection of fashion items from its Westside brand, as well as items from well-known international brands, are being sold through CLiQ.
The conglomerate also recently launched an online grocery store called StarQuik and an online electronics store called Croma.
Tata is expected to merge these sites with CLiQ in the near future. Simultaneously, Tata is seeking to flank its e-commerce platforms with its own new payment system across India digitally and in stores.