Calculate the environmental impact of your own closet
All the talk of sustainability in fashion, shopping your own closet, cost-per-wear, or clothes swaps being a norm have got you thinking about the carbon footprint of your style statements? If you’re feeling overwhelmed by the climate crisis, and not sure how to make a real impact, here’s some good news. Actor and sustainability champion Emma Watson announced a new partnership with thredUP, an online consignment and thrift store that has launched a tool that calculates how much your fashion habits impact the environment, based on what’s in your closet. In an Instagram post, Watson said: “Our closets impact the planet and climate more than you might realise.”
The Fashion Footprint Calculator asks users a series of questions about the way they shop, including how they buy clothes (and whether they buy sustainable brands); how they clean their clothes (laundry and dry cleaning); if they rent their clothing; and how often they return stuff. The tool then calculates the annual carbon footprint of the user’s closet. It also shares the best ways to reduce that footprint, with explanations about how these actions make a direct impact.
According to thredUP, the average consumer contributes approximately 1,620 pounds of CO2 per year. Consumers mostly think that individual clothing choices matter. In reality, to change course, both brands and consumers need to take action and make positive changes.