Apple explains why it removed charger, Earpods from iPhone 12 box
Apple earlier this week launched the iPhone 12 series smartphones consisting of the iPhone 12 Mini, the iPhone 12, the iPhone 12 Pro and the iPhone Pro Max. The iPhone 12 brought a host of new features over the previous generation iPhones such as better low-light photography, special night mode in the selfie camera and a faster processor among things. In addition to these features and more, Apple made one significant change to its iPhone 12 lineup — it removed the charger and the Earpods from the iPhone 12 box.
The company made this change keeping in view its environment goals. To give you a quick brief, Apple aims to become 100% carbon neutral by 2030. So, by removing the charger and the Earpods from the iPhone 12 box, it can cut the packaging by 70% and ship more devices at the same time, which in turn would reduce the shipping-related emissions.
Now, the company has offered a more detailed explanation about its decision. Apple’s VP of iPhone marketing in an interview with Good Morning America said that a lot of iPhone buyers already have these accessories from their previous iPhones and so it made sense for the company to remove them from the iPhone 12 box.
“People often already have all that [charger and earpods]. It’s sitting around in their house. They have multiple ones. And so, it was kind of not the right thing to do in terms of the larger environmental goals and the larger benefits to the environment,” Kaiann Drance, VP iPhone marketing told the publication.