7 Ways to Get Discount Designer Clothes for Less
When it comes to fashion, having Prada tastes on a Gap budget can leave you wistfully flipping through the pages of “Vogue” feeling green with envy. Designer fashion definitely doesn’t come cheap, especially when looking at big-ticket items such as coats, shoes, and handbags.
But just because your budget doesn’t allow for Gucci doesn’t mean you can’t have any designer brands in your closet. In fact, with some resourceful tips, you can still nab some of your favorite designer brands – just without paying the ultra-high prices.
Why would someone want to splurge on a designer brand? There are a few reasons: Designer brands often offer better quality and longer-lasting materials. Also, such brands project an image of status (and wealth) among friends and business associates. Designer brands also offer the chance for a high resale value in the future, since certain fashion houses are always in demand.No matter your reason for lusting after Louis Vuitton, the trick is to avoid paying those premium prices to stretch your dollar without sacrificing your high-end taste.
Saving Money on Designer Brands
Knowing a little more about how branding works and where to scope out the best deals can help you fill your closet with your favorite brands on the cheap. Here are several tips for bargain shoppers with discerning tastes.
1. Shop Other Collections
You might not realize that a specific fashion house or brand actually has a number of brands beneath the same “umbrella” of companies. For clothing, you might have the high-end brand – for example, Marc Jacobs – with several other brands under the Marc Jacobs name, including capsule collections, bridge lines, and lower-end brands.
Check out the difference between these terms:
Capsule Collections. Capsule collections are made up of a few staple pieces that best showcase a designer’s work or a certain brand collaboration. Because there are only a few staple pieces, the brand can mass manufacture the same jackets, pants, dresses, and skirts over and over again, driving down prices so they’re more affordable. You’ll still get the name and similar quality, but you’ll spend less. Capsule collections are also typically a limited run – once they’re gone, they’re gone.
Bridge Lines. The term “bridge line” describes the collaboration between a high-end designer and a lower-priced retailer. The designer comes up with a collection of pieces, and they are manufactured more cheaply by the lower-priced retailer and sold at more affordable price points. For example, Marc Jacobs worked with Neiman Marcus and designed a few different pieces for Target. It’s a great way to get pieces designed by your favorite fashion houses – but keep in mind that the designers have little sway over the manufacturing process, so the quality may not be designer standard.